"Tire Answers"

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New qualifying format, tire changes back for F1
Globe and Mail - Wednesday, October 26, 2005 Posted at 11:28 AM EDT Rome - Formula One officials approved a new qualifying format for next season and authorized the reintroduction of tire changes. give smaller teams a chance, tire changes were outlawed in 2005 except

Goodyear tries to inject sex appeal into tire ads
USA Today - four years has been about upgrading wheels and tires, and the tire industry has been behind the curve recognized that the world’s biggest tire brand was getting worn and needed

Truex holds off champ Martin for win
MSNBC - HAMPTON, Ga. ( AP) - Martin Truex Jr. after dueling with Martin for several laps.There was a mandatory caution flag and tire stop for everyone after lap 40

Cooper Tire to acquire stakes in Chinese plants
Toldeo Blade - Cooper Tire and Sandong Chengshan Tire Co. Ltd. agreed to form two joint-venture companies, one for passenger tires and the other for commercial truck tires, with the northwest Ohio firm obtaining 51 percent ownership in each, it said.

Cooper Tire Announces Agreement To Form Joint Venture With Shandong Chengshan Tire
Cooper Tire and Rubber - and Cooper Chengshan (Shandong) Truck Tire Company, Ltd. This agreement also includes a 25% ownership position for Cooper in the steel cord factory which is located adjacent to the tire manufacturing facility in Rongchen City.

Be kind to truckers
Inside Toronto - The furious driver behind the Canadian Tire truck thinks ‘Oops, I think I have a flat tire.

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HUNTS POINT HUSTLE
New York Press, NY - Oct 12, 2005 His desk faces a huge photo of his grandfather Eddie Hunt, who was killed at 72 when a truck tire fell off a scaffold and broke his neck.

'Miracle Hamster' latest unusual animal for Kramers
2TheAdvocate, LA - 16 hours ago That doesn't count the four cats and four dogs they adopted while living there, or the 100-year-old, truck-tire-sized tortoise they found outside one day.

ASIAN POP Putting On The Dog
San Francisco Chronicle, United States - Oct 13, 2005 Given that her intended victim was big enough to use a truck tire as a chew toy, the outcome was, as Thomas Hobbes might say, nasty, brutish, short — and

Tire, oil prices in costly alignment
eTrucker - Oct 21, 2005 Bridgestone increased truck tire prices 5 percent in 2004, then twice again this year: 7 percent in January and 8 percent in May. On Sept.

Amerityre to Develop Retreads for Medium Commercial Truck Tires
PR Newswire (press release), NY - Sep 29, 2005 process, which has been successfully developed and tested in passenger car tire applications, is a natural fit for the medium commercial truck tire used by

Want to buy a church?Soda can airplanes?A bright-orange, flame
Roanoke Times, VA - Oct 15, 2005 and roll.". The Blue Ridge Truck Tire employee purchased the motorcycle in 2003, when its flashy paint job caught his eye. Now, Gardner

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Datamonitor reports on global van/light truck replacement tyre
European Rubber Journal (subscription), UK - Oct 27, 2005 The company is selling the report prepared by Datamonitor, titled "Replacement Van Tire s: Global Industry Guide ". The authors say

In Lincoln Tunnel, Tires Yield to Feet in Rally to End AIDS
New York Times (subscription), United States - Oct 15, 2005 Drivers entering Manhattan through the Lincoln Tunnel yesterday grimaced with dismay. Were all those people really walking into the tunnel's central tube?

Firestone to pay $240 mil to Ford over defective tires
Japan Today, Japan - Oct 12, 2005 Ford had cut off its near 100-year-old business ties with Firestone after a number of Ford sport-utility vehicles equipped with Firestone tires caused accidents

Man injured after kicking tires of moving 18-wheeler
Orlando Sentinel, FL - Oct 27, 2005 Staff Writer. A transient known only as "Frank" made a mistake early today by trying to kick the tires of a moving 18-wheeler. The

Struggling Martin happy to be out of Martinsville
Winston-Salem Journal, NC - 21 hours ago The speeds here probably slow down two seconds a lap from new tires to old tires.". Tires have been an issue at times this season at other tracks such as this.

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Copyright 2004 Richard Kraneis

Does your online marketing campaign have a flat tire ? Or is it more like a slow leak?

Today my 16 year old son Fritz called on the cell phone from high school. Mom took the call. Could Dad fix my flat tire during the day? Of course I would fix it.

And then it hit me. Knowing you have a flat tire is a lot better than not knowing. Unfortunately, when your online marketing campaign has a flat tire or a slow leak, it may take a while before you realize it or fix it.

My e-book website has had a few flat tires and a few slow leaks. Bad e-book cover, slow website loads, advertising to people who would never buy, and other problems. But I think Ive repaired the flats and the slow leaks. I hope.

Heres my first online flat tire. When I first published my e-book on the Internet in November of 2003, my e-book cover was running at a loss. As I remember, I was making a dollar for every 3 dollars I spent on advertising. What was the flat tire? Please take a look at my original e-book cover. Its below. It was horrible.

http://www.theworldsshortestexcelbook.com/HorribleBookCover.jpg

Actually, my website didnt have a flat tire; it was more like a car wreck. But if you looked at my e-book cover on the link shown above, I definitely had an online flat tire. (Theres a reason why I earned only passing grades in art classes). I went cheap on the e-book cover and built my own. I took a fishing photo of myself and put it on a book cover. Not only did I have a flat tire, I had slashed all my tires with a knife, to save pennies.

Then I found Vaughan Davidson at killercovers.com/covers and he did a professional e-book cover for me. Visit my new e-book cover shown below.

http://www.theworldsshortestexcelbook.com/BookC.gif

I think I changed the e-book cover in mid-December 2003, turned off my Google advertising, and took a holiday break. It was nice being away from email for a change. When I checked my email on January 2, 2004, I had sold 3 e-books.

Using Excel to measure my conversion rates, my conversion rate during late 2003 was about .003. I was selling 3 books for every 1000 visitors. That was selling at a loss. After my new e-book cover from killercovers.com/covers and a week of web page changes, my e-book conversion rate rocketed to .009. A 300% increase. A profit.

So keep a good lookout for the flat tires and slow leaks of online marketing. Using Excel to track your online marketing successes (or not so great successes) would be a great idea.

Richard Kraneis is a computer training consultant, e-book author, and an aspiring online marketer. Online marketing on the Internet reminds him of his favorite hobby, fishing. His website www.TheWorldsShortestExcelBook.comcan help you improve your Excel skills so you can measure your online marketing success. If youd like to locate some of the best e-books in the world, visit his 2nd website, www.WorldClassEbooks.comYou can reach Richard at rich@TheWorldsShortestExcelBook.com if youd like to share your online marketing flat tire story with him.

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